A new voice on TV
There is a new channel on cable called AVT Khyber. With this channel, now we have two major regional languages covering cultural and current issues with Khyber covering Pushtu and KTN, a Sindhi channel already running successfully for the past 2 years. KTN also covers interviews in Urdu if the situation demands and today they had an English current affairs program. This is an excellent development. Already the coverage of these channels is reaching every corner of the world and the expat community can get closer to the language.
Similar success awaits Khyber because any successful business venture that targets a population spread through out the world can generate (a) immediate sponsorship and (b) license fee or coverage fee from international viewers. Khyber can basically emulate the success story of KTN.
So more power to the regional languages I say. These channels provide a vehicle for indigenous cultures to thrive and make the national integration a reality because as I mentioned these channels are multi-lingual with major emphasis on either Pushtu or Sindhi but interviews and programs in Urdu given coverage if the audience is multi-lingual. So the Sindhi newscaster would be reading the news in the regional language but when she goes live to Islamabad and speaks online with Chory Shujat the conversation shifts to Urdu, that is if you can understand what the good Chory is saying.
One can now pick up the words and learn these languages.
I do hope that some investor in the Punjab would take a leaf from this book. For far too long, there has been a need to have a Pakistani Punjabi channel. Mind you there is an ETC Punjabi already being beamed from India but mainly sikh religious songs are played along with the omnipresent bhangra. I would much rather have these Pakistani regional channels than the Indian films that are a complete waste of time and increasingly vulgar indian remix songs have made parental control necessary.
Oh an example of an indian remix song to let you know what pisses me off. For those of us who know the oldies, there is a song from the 50's by Suraiya Begum that goes "kabhee aar kabhee paar laaga teeray nazar". Now the Indian remix version is "khabee aar kabhee paar ....come on and get me babe, come on and give it to me babe' and there is this dancer who is giving a lap-dance to a guy and while the song goes 'aar paar aar paar', this lady simulates not the nazar that was supposed to be going aar paar through the jigar (liver) but her pelvic movements simulate a phallic fantasy. And I swear I am not exagerating that the last shot of the video shows the same guy looking totally spent on his couch as he wakes up from this fantasy/dream that he had had of this girl greasing his pole.